When Apple first announced the Apple Watch, one of the main points of discussion around it was whether the company could develop a compelling case for the wearable that would make it feel not just desirable, but essential.
Apple has typically achieved this feeling in the past through its apps ecosystem, which feeds into people's lifestyles in a way that make their lives more convenient and in doing so makes the technology irresistible. The Apple Watch is still far from an essential product for the majority of people out there -- if rumoured sales figures are anything to go by the device is entirely resistible to most.
By: Katie Collins,
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